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CERT-in-a-Box

The project 'CERT-in-a-Box' and 'Alerting service-in-a-Box' is an initiative of GOVCERT.NL to preserve the lessons learned from setting up GOVCERT.NL and 'De Waarschuwingsdienst', the Dutch national Alerting service.

contactinformation

Visiting address:
Wilhelmina van Pruisenweg 104
2595 AN Den Haag
Travel information

Postal address:
Postbus 84011
2508 AD Den Haag

Telephone: (070) 888 75 55
Fax: (070) 888 75 50
E-mail: info@govcert.nl
participant to:

'CERT-in-a-Box' and 'Alerting service-in-a-Box'
21 / 07 / 2006

Communication

Introduction to Communication

This section provides information on relevant matters concerning communication with various target groups. A communication plan is a must for a successful project. The plan has to be initiated in the early stages of the project.

Know your target groups
When setting up a CSIRT it is important to think about communication with your target groups. Especially when setting up a public alerting service, like 'De Waarschuwingsdienst' is wise to think of all this before you start! It's not only when targeting home users that communication is essential for your organisation. Every organisation has target groups and for a CSIRT these are your constituents and other stakeholders.

Plan your communication to target groups
A strategic communication plan is based on the strategy your organisation has chosen for the next 3-5 years. The main issues to consider are:

  • Analysis
    • Use several models such as SWOT or PEST to analyse your organisation and environment. What are the key communication problems for the next few years? How do you get everyone to know you? Are there any risks you have to watch our for?

  • Corporate communication
    • Think about the mission statement, corporate identity (who you are), corporate image (how people see you) and branding.

  • Target groups
    • These will not only be constituents, do not forget to include other stakeholders in your environment, such as the media, commercial organisations in your field and international contacts.

  • Communication objectives & strategy
    • What would you like to achieve with your target groups? How would you like to be seen by them?

  • Key message
    • This is the message all communication should give.

  • Communication means
    • Which means will fit with both target groups and objectives? If you need to attract new constituents as GOVCERT.NL has to do, you will need more than a website and a corporate brochure. In that case, it is important to spend a lot of time in personal contact and specific attention.




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