Exhibitor Resources Kit

Thank you for your support and sponsorship of the 38th Annual FIRST Conference! If your company is exhibiting, please read the information below and follow the instructions carefully.

If you have questions or concerns not addressed below, please contact our Events Team at events@first.org

Please reference your SPONSOR/EXHIBITOR specific email for your exhibitor registration pass codes.

Page Table of Contents

Event Venue

Sheraton Denver Downtown Hotel
1550 Court Place
Denver, CO 80202

Exhibit Area - Plaza Exhibit Foyer

The exhibit area is located on the concourse level of the hotel and in the Plaza Exhibit Foyer. Your table will be designated with a table tent displaying your company's logo. The final floor plan indicating all exhibitors is linked below and will emailed to your main point of contact. A floor plan with assignments will be made available on this page at the end of May.

Important Dates and Times

Exhibitors are welcome to access their tables Monday through Thursday (June 15-18) of the conference. Move-in is on Sunday, June 14. You are welcome to schedule meetings and demos at your table concurrent to conference sessions. Official exhibit times are Monday through Thursday during breakfasts, lunches, and the morning and afternoon coffee breaks. There is a dedicated sponsor & attendee networking reception scheduled Monday evening. Please be sure to participate!

  • Exhibitor Hall: Plaza Exhibit Foyer (concourse level)
  • Exhibitor Move-in: Sunday, June 13 14:00-17:00
  • Exhibitor Move-out: Thursday, June 18 immediately after the afternoon coffee break. Please complete your teardown by 17:00.
  • Exhibit Days: Monday through Thursday during breakfasts, lunches, breaks, and the Monday evening networking reception.

Please reference the conference program agenda page for details: https://www.first.org/conference/2026/program

*Times are subject to minor modifications. If any major changes in timing occur, the FIRST events team will contact you.

What's Included?

The standard area for each exhibit space is roughly an 8-foot by 10-foot open floor. The following is included in your setup:

  • 1x 6-foot Trestle table
  • 2x Chairs
  • 1x Trash bin
  • 1x Power strip
  • Wi-Fi connection

If you wish to order any additional A/V, please see the “Ordering Additional Services” section below.

Ordering Additional Services, Shipping Information, and Customs Clearance

Ordering AV Services

Ordering additional services such as audio-visual equipment can be done through the order portal link below. The AV provider in-house is Encore.

If you have any questions on ordering, please feel free to contact the events team for guidance at events@first.org.

Important Customs Clearance Information

If you are shipping internationally, it is pertinent that you work with your logistics provider to ensure you have completed all the necessary forms and invoices to clear your shipments from US customs. DO NOT list FIRST or the venue as your customs agent. Do not indicate that the "receiver will pay import fees." Be sure to send with DDP (delivered duties paid). Your organization is responsible for all taxes and duties. Any taxes or duties not paid for in advance will cause your shipment to be delayed or returned.

Shipment Address and Receiving Window, Handling Fees, Labels

Shipments will be accepted by the venue between June 3-5, 2026. If you think your shipment may arrive earlier or later, please let us know at your earliest convenience so that we may alert the hotel team.

Shipping, receiving, and handling fees will apply from the Sheraton Denver Downtown Hotel. Information to be provided in early May. Your FIRST event team contact will be in touch with forms.

Ship to:

Guest Name / Guest Cell Number
c/o FedEx at Sheraton Denver Downtown Hotel
1550 Court Place
Denver, CO 80202, USA
FIRSTCON26 June 14-19, 2026
ATTN: VENDOR: Your Company Name

Please ensure a telephone number and sender’s address are included on both the delivery note and the shipment.

Please forward or copy the email events@first.org on your shipping details OR send the following details to events@first.org when ready:

  • Logistics provider – e.g. FedEx, DHL, UPS, etc.
  • Tracking number(s)
  • Total number of packages in shipment
  • General description of shipment – size, dimension, weight, is it a booth case, is it a cardboard box, etc.
  • Description of shipment contents

Additionally, we ask that you please affix a FIRST event label to all incoming shipments to help our teams identify packages efficiently. If you are unable to attach the label, please ensure that packages at the very least include “FIRSTCON26 - Company Name” in the address line.

Lead Retrieval Services

Let us know if you are interested in purchasing electronic lead retrieval services for $200 USD. Please email us at events@first.org with your intent to order by May 4. If you wish to pass, sponsors are welcome to collect (with consent) lead data through their own mechanisms such as a tablet with a sign-up form, old-fashioned business card collection, or any new creative tool to help you collect business leads. We encourage our sponsors to access the conference mobile app as another means to make on-site connections. Mobile app information will be available one week before the conference starts.

Giveaways at Your Table: What to Plan For

Exhibitors are welcome to provide printouts and giveaways at their table. We are planning for anywhere between 800-900 delegates. We recommend you plan for a portion (~60%) of the total as not all conference delegates will take goodies. If you have any additional questions about numbers, how best to plan, or need local print shop recommendations, please feel free to contact us at events@first.org.

Exhibitor Teardown & Move-out Process on June 18

Teardown will commence immediately following the afternoon networking break on Thursday, June 18. Please have all the necessary supplies to ship your materials out of the venue. We cannot guarantee packing supplies such as tape, scissors, or boxes will be available for your use.

We recommend that you come prepared with pre-paid shipping labels ready to be attached to your outbound shipments.

Once you have completed your teardown, please leave TAPED and LABELED boxes for shipping out on the top of your exhibit table. All boxes must have a pre-printed label on them with a shipment arranged.

Sponsors are responsible for scheduling their package pickups, this will not be done for you. However, you are in luck! There is a full service FedEx office on-site at the Sheraton and on the concourse level for your ease.

Anything left on the exhibit floor around your table will be considered trash and will be discarded.

If you have any surplus materials that you do not wish to ship or take with you, please let one of the FIRST event staff know. We will work to find a local charity to donate any new or gently used items.